From international media plans
to guerilla marketing
activations.
I build campaigns that live outside the deck. Kraft Heinz spots running across Canada. Guerilla decals across Toronto's financial district. Mechanical bull rides for Travel Alberta. I sit at the point where media strategy meets the street.
Marketing
dentsu · Grassroots
Grassroots
Experiential
About
Account Executive · Grassroots Advertising Inc.
Client-side lead at Grassroots for guerilla and out-of-home work across Canada. Recent weeks: Monday Girl decals downtown, Toronto Tech Week across 27 neighbourhoods, and AGLC × Travel Alberta activations at rodeos in Camrose and Edmonton. The brief is always the same: make it impossible to ignore.
Media Planner · dentsu
Two-plus years at dentsu on Kraft Heinz, one of the biggest CPG accounts in the world. Helped shape Canadian media for 10+ brands across the portfolio: Heinz Ketchup "The Wait," Kraft Peanut Butter "Welcome Home Jars" greeting newcomers at airport arrivals, and the award-shelf filler that is Heinz × Deadpool.
Team-first wiring, still chasing the next scoreline.
Bachelor of Commerce, Marketing from Toronto Metropolitan University, Co-Head of the Rugby Club. That's where I learned the kind of work I'd end up loving: a team with real stakes, a clear goal, and a scoreline at the end of it. Marketing turned out to be the same game on a longer pitch.
Selected Work
Oreo
Street-level OOH rollout across urban cores.
UGG
A/W 2025 global brand activation.
AGLC
Province-wide experiential for 250 Alberta producers.
Monday Girl
Guerilla campaign across Toronto's financial district.
Tangerine
Bike For Free Day with Rethink.
Heinz × Deadpool
Cannes Gold & D&AD Graphite. Can't Unsee It.
Let's talk.
Open to conversations about media, campaigns, or whatever you're building.