Robby Sawicki

Welcome to my website. I'm a Toronto-based marketing and media professional with a track record of leading cross-functional campaigns — from national media strategy and brand planning to experiential and out-of-home. Explore my work or connect with me on LinkedIn.

I'm a results-driven marketing professional based in Toronto with over 3 years of experience across brand strategy, media planning, and cross-functional campaign execution. Currently an Account Executive at Grassroots Advertising Inc., where I work with brands and agencies to execute high-impact Wildposting® and out-of-home campaigns across Canada — from street-level wildpostings and guerrilla sampling to murals, experiential activations, and scent marketing.

Prior to Grassroots, I spent over 2 years at dentsu as a Media Planner (and before that, Assistant Media Planner), managing national media strategy and buying for Kraft Heinz — one of the world's largest food & beverage companies. There I developed deep expertise in competitive analysis, media mix planning, and translating marketing objectives into measurable campaign results.

I hold a Bachelor of Commerce in Marketing from Toronto Metropolitan University, where I also served as Co-Head of the Rugby Club. My skill set spans marketing strategy, media planning, project management, and integrated campaign execution — and I thrive in fast-paced, creative environments where big ideas meet real-world results.